JAY MICKFRED
You are building your business, in your world, for your people, your systems should be just that, yours.
Below the canopy
A different way to look at the everyday problems in your business. For Personal Service, Local Service or Project Based Solopreneurs.
Below the canopy
the core 6
Most business problems do not show up where they start. They travel through the system and surface somewhere else, wearing a different label. When these problems get treated as though they originated where they are found, the fixes work temporarily at best or not at all.This ebook is a diagnostic lens for the business you are building on your own. It covers the six core areas that simultaneously control every service and project based business. How they connect, why a gap in one breaks something in another, and what it actually takes to build a business that lasts.
A LOOK INSIDE
Your business is unique in more ways than you can imagine. What works for even a similar business probably won't work for yours.
How your business is a systematic function of the core 6
What each of the six pillars is, does and why it matters
How a problem in one area appears as symptoms elsewhere
The pattern most solopreneurs repeat without realizing it
"...That is how a solopreneur ends up spending money on ads when the real issue is positioning. Rebuilding a website when the real issue is the offer. Blaming the sales process when the real issue is who they are attracting in the first place."
this is us
This was written specifically for solopreneurs running a service or project based business. The kind of business where the work, the marketing, the sales, the client relationships, and the strategy all run through one person. If you are doing most of it yourself, this framework was built for that exact experience.
Hey, good to see you.I created Below the Canopy as the foundation for Loud Brand Factory because I kept watching solopreneurs do all the “right” things and still feel like their business was built on guesses. I wanted a place to go below the canopy with you, find where the real problem actually lives, and solve it in a way that fits your business.
Jay Mickfred